In an effort to demonstrate Swarovski crystal as a powerful design ingredient, Swarovski has launched a beautiful spring/summer 2013 campaign that aims to capture the essence of the cool contemporary woman. Swarovski describes this woman to be “Beautiful, healthy and strong, she is in charge, and can compete in any way. She is also fun and kind of humorous.”
For the campaign, Swarovski decks out a helmet, dumb bell and ski goggles in their gorgeous crystals, resulting in rather glamorous sporting gear. Model Candice Swanepoel shows off each piece, with photographs by Nick Knight.